Harrods has implemented a major shake-up of its marketing and digital teams, including the appointment of the upmarket retailer’s first chief marketing and customer officer, as strives to get closer to its upmarket customers through digital channels.
Amanda Hill joins from A&E Networks in New York – the broadcasting company which is a joint venture between Hearst Communications and Disney–ABC Television Group. While there, she served as chief marketing officer, overseeing marketing for all the networks and businesses in the US and abroad.
Hill has also served as chief brands officer for BBC Worldwide, where she was responsible for developing the brand strategy for all of the channel’s businesses and formats.
Under her new remit, Hill will lead the overall brand strategy of the department store, overseeing all marketing, communications, visual merchandising, CRM, digital, personal shopping and media campaigns, and operations.
Harrods has also developed and restructured its senior brand and digital teams.
This includes the new communications director Sarah Myler, head of digital marketing Sandra Truesdale and head of online content Jodie Blackbrough.
Meanwhile, Hill and Harrods managing director Michael Ward will join forces with the Harrods online team to continue to drive forward the business’ online strategy.
Hill said: “Harrods is a brand steeped in 180 years of history, and in a culture of providing the best customer service and experience. The modern luxury customer is changing at a rapid pace and at Harrods there is a constant focus on remaining one step ahead of what our customers expect.
“I’m looking forward to working with Michael Ward and my leadership team on developing a bold vision and direction for the Harrods brand, as well as working with teams across the business to ensure that Harrods retains and grows its position as the foremost luxury retailer in the world.”
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