Accenture takes pole position on BMW and Mini digital

Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW marketing account by grabbing the global content business for both BMW and Mini brands across all digital channels.
Accenture first started bossing BMW Group’s digital business in 2013, much to the annoyance of its existing agencies. Now it will work side-by-side with the company’s digital teams, combining data, technology and creative services to put experiences at the centre of the brand’s communication.
It is tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising across all its channels including search and social.
Additionally, Accenture Interactive is providing market coaching and website support services for BMW and Mini markets worldwide, covering all web platform related questions, issues and queries.
“Brands like BMW and Mini have the foresight to plan for customers’ evolving expectations of the brand’s experience,” said Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America. “It is an exciting time to innovate and succeed in creating human-led experiences for customers – whether via digital or real-world touchpoints.
“As BMW’s and Mini’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity.”