Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Data may be the new oil but half of UK bosses are willing to see it slip through their fingers…
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
Shell has boosted its roster of global CRM agencies by handing a major slice of digital work to Accenture Interactive….
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Accenture Interactive can now boast it has God on its side in its fight against the big marketing groups after…
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever’s marketing operations to…
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…