Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Accenture
Half of UK firms failing to protect data ‘Crown Jewels’
Data may be the new oil but half of UK bosses are willing to see it slip through their fingers…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
Shell appoints Accenture Interactive to CRM roster
Shell has boosted its roster of global CRM agencies by handing a major slice of digital work to Accenture Interactive….
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Accenture Interactive scoops the account from heaven
Accenture Interactive can now boast it has God on its side in its fight against the big marketing groups after…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Unilever revamps marketing with Accenture solution
Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever’s marketing operations to…
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…