Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Accenture
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
WPP and Accenture axe Russia as condemnation grows
WPP has confirmed it will be discontinuing all business activities in Russia over the country’s invasion of Ukraine, saying it…
Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
Half of UK firms failing to protect data ‘Crown Jewels’
Data may be the new oil but half of UK bosses are willing to see it slip through their fingers…
Hertz sues Accenture for $32m over website car crash
As anyone who has ever had their website redesigned by “experts” will testify, it can be a painful process but…
Shell appoints Accenture Interactive to CRM roster
Shell has boosted its roster of global CRM agencies by handing a major slice of digital work to Accenture Interactive….
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…