Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the consultancy ramps up its integration of data, technology and creativity.
Jatinder Singh joins this week from DDB, where he has been chief data officer for the past two years. Prior to that he was global chief marketing sciences officer at Omnicom Precision Marketing Group, the division that includes Rapp, Code, Targetbase, Critical Mass and Organic.
Having started his career at Abbey National as a market analyst in 1991, Singh has held leadership roles at Omnicom, WPP, IPG and Havas agencies in the US and UK, including at Wunderman, Rapp, Ogilvy, Euro, McCann and Discovery.
Working alongside Accenture Interactive CEO and creative chairman David Droga and chief strategy officer Baiju Shah, Singh will lead Accenture Interactive’s data intelligence practice globally.
His data-driven creativity experience extends to AT&T, Ford Motor Company, IBM, iShares, Kroger, Mars Inc., McDonald’s, Pfizer, SAP, Uber, and the Volkswagen Group.
Singh holds a double major in mathematics and computer science, and a masters in operational research from the University of Strathclyde in Glasgow.
Droga said: “Driving growth and customer relevance requires an alchemy of data, technology and creativity, all of which are at the heart of Accenture Interactive.
“We’re living in an age with an unprecedented pace of change, both with technology and customer values and behaviors. This requires a new blend of quantitative storytellers, designers and technologists coming together in new ways and I’m delighted to have Jatinder take us to the next level.”
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