Velux hands Accenture Song brief to light up the world

The Velux Group, the company behind the windows which adorn nearly every loft extension in the UK and beyond, has appointed Accenture Song to handle its integrated global marketing account following a competitive pitch.

The account, which will be handled by a team spanning Copenhagen, Dublin, Hamburg and London, delivering strategic and creative support, with local representation from key markets.

The agency has been briefed to develop a new global brand platform, connecting with B2C and B2B audiences around the world, helping the brand to extend its reach. The first work will launch in spring 2025 with a full funnel awareness campaign that will run in over 25 countries.

The Danish company was founded in 1941 and gets its name from “Ve”, short for ventilation, and the Latin “lux”, meaning light. As well as roof windows, it offers skylights, sun tunnels, blinds, roller shutters, smart home products and related accessories.

The group, which is part of VKR Holding A/S, operates worldwide, having expanded into the US in the 1970s, Central and Eastern Europe in the 1980s and South America, Asia and Australia by the early 1990s. It employees over 10,000 staff at production sites in 11 countries.

Velux senior vice president for brand marketing Kent Holm said: “This was an extensive pitch, with some of the best creative agencies in the business. We were impressed by Song’s passion for the brand, relentless creativity and unique approach to bringing ideas to life through the whole customer experience.”

Accenture Song UK chief strategy officer Will Hodge added: “We’re incredibly excited to partner with Velux – together we’re ready to carve new paths for sharp strategic and creative thinking to grow their business across Europe.”