Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
home improvements
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
Velux hands Accenture Song brief to light up the world
The Velux Group, the company behind the windows which adorn nearly every loft extension in the UK and beyond, has…
Wren hands £20m media and ad brief to Bountiful Cow
Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m –…
Farrow & Ball hires digital specialist for CX makeover
Upmarket paint specialist Farrow & Ball is aiming to boost its customer experience strategy by adopting a set of location-based…
Ogilvy brushes up on style for Dulux Heritage campaign
Dulux is launching a major new marketing campaign for its Heritage brand, designed to explore the thoughts and feelings colour…
AkzoNobel hires Ogilvy for major EMEA push for Dulux
AkzoNobel, the company behind global paint brands including Dulux and Sikkens, has handed its EMEA advertising business to Ogilvy, following…
Farrow & Ball repaints digital strategy with Kin + Carta
Upmarket paint and wallpaper brand Farrow & Ball has appointed Kin + Carta Connect to upgrade its digital strategy following…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…