Wren hands £20m media and ad brief to Bountiful Cow

Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m – into Bountiful Cow, following a closed two-month review process.

As the lead agency, Bountiful Cow is charged with transforming the brand strategy, comms planning, media buying, advertising creative and production, to take the business to the next level by making affordable luxury kitchens and bedrooms a reality for more people.

Founded as a family-run business in 2009, the firm can actually trace its roots back to the 1950s with Newhome Paint in Hull, a painting and decorating supplies business, before the family branched out into the Status Discount stores which they ran during the 1960s and 1970s.

In the mid-1970s the company launched the Hygena range and made its first foray into the US market before selling the business to concentrate on the UK business.

It relaunched in the States in late 2020 with its launched its inaugural showroom in Milford, CT. It now claims to be the UK’s number one kitchen retailer and has big ambitions to grow the business even further.

The agency over from incumbent IMA-Home, which devised its current brand platform, The Great Wrenovation. It is understood the agency and client parted by mutual consent.

Wren chief marketing officer Amy Clayden said: “The team at Bountiful Cow are the perfect fit for Wren. We like to challenge the status quo and push the boundaries, and their insight, challenger instinct, and clarity of thought are exactly what we need to take Wren’s marketing and communications to the next level.”

Bountiful Cow was launched in 2016 as an offshoot of independent agency the7stars, and named after a London pub.

CEO Adam Foley commented: “We’re very proud to partner with Wren for their next stage of growth. While they’ve achieved incredible success over the last 15 years, they’ve never lost their challenger spirit and that’s exactly the kind of business we want to work with here at Bountiful Cow.”