Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
TV advertising
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused being heavy handed in its implementation of the new rules on gender stereotypes,…
TV and press paying the price for slagging off GenZers
Fresh evidence has emerged as to why young people are deserting TV and the press in their droves; they are…
Turn off Love Island, young people prefer charity work
Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…
‘Double busy’ ASA reveals fresh spike in online gripes
The ad watchdog has revealed it has been, in the words of Micky Flanagan “double busy”, over the past 12…
Sky turns on new cross-device TV audience data tool
Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…