Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
TV advertising
WhatsApp bigs up encryption in biggest ever global blitz
WhatsApp is lauding its encryption services in a new global campaign which reminds over 3 billion monthly users how no…
Holland & Barrett hires Lucky Generals for global drive
Holland & Barrett, the British retailer which can trace its roots back over 150 years, has appointed Lucky Generals as…
Confused.com shuns ‘dreadful’ ad for new helium spot
Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief…
Lie-ins and snoring dogs big up bedtimes with Simba
Simba, the British company behind the Hybrid mattress, is launching a new campaign featuring personality-led sponsorship idents and a TV…
KFC channels dark, satanic thrills in Dirty Louisiana film
KFC is risking further controversy with the launch of a new campaign which once again delves deep into the “cult”…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
ASA AI tool kept tabs on 28m online ads in 12 months
The marketing industry’s record on successful AI adoption might be still up for debate but the advertising watchdog is certainly…
Maya Angelou flies over the rainbow for Virgin Atlantic
Virgin Atlantic is launching a new global multi-channel campaign designed to champion the travel company’s spirit of openness and travelling…