Bets are off for Ray and Jose as celebrity ad ban looms
Ray Winstone may forever be “the daddy” to some and Jose Mourinho the “special one” to others, but they and…
TV advertising
John West rejects the rest and hands account to Havas
John West, the UK canned fish brand forever synonymous with the strapline “It’s what John West reject” as well as…
Quorn TV ad gets the boot over carbon footprint claim
Whoever had the brainwave to insist that meet-free brand Quorn could help reduce a person’s carbon footprint and was a…
Meatless Farm Co risks a stink with ‘M… F… Burger’ ad
The Meatless Farm Co is risking the wrath of the advertising watchdog – although it could also garner plenty of…
Industry urged to adopt Covid messaging for all activity
Advertising Association president Keith Weed – the former Unilever marketing chief – has issued a rallying cry to both brands…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Industry balks at plan to ban all betting ads in the UK
Adland has hit back at proposals to outlaw all gambling ads on TV and online, insisting any ban would have…
Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…