Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
TV advertising
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
Lund moves up to Mission CEO as Clifton steps down
Mission Group chief executive James Clifton is stepping down after five years in the role to pursue “a new opportunity”…
Motorway steers into new agency for expansion drive
Used-car marketplace Motorway, which claims to be the UK’s fastest growing second-hand motor business, has handed its advertising and marketing…
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Tesco, O2, Starbucks, Harvey Nicks, Barbour: Xmas spirit
With Christmas Day just six weeks away, those new festive spots just keep on rolling in, as the festive battle…
Ross Kemp powers up smart meters for Smart Energy
One-time-hardman-turned-investigative-TV-reporter Ross Kemp has switched his focus to the controversial promotion of energy smart metres, bigging them up for Smart…
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Chelsea, Cadbury, M&S, Matalan, Smyths: Let it snow
Oh, the weather outside might not yet be frightful, and fire is not on, let alone delightful, but brands want…