TV advertising

News September 30, 2019 10:03 am

Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…

News September 17, 2019 12:51 pm

The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…

News August 15, 2019 1:00 pm

Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…

Indepth, News August 14, 2019 9:48 am

The Advertising Standards Authority has been accused being heavy handed in its implementation of the new rules on gender stereotypes,…

News July 31, 2019 2:28 pm

Fresh evidence has emerged as to why young people are deserting TV and the press in their droves; they are…

News July 29, 2019 12:20 pm

Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…

News June 25, 2019 10:01 am

LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…

News May 20, 2019 11:26 am

The ad watchdog has revealed it has been, in the words of Micky Flanagan “double busy”, over the past 12…

News May 1, 2019 1:46 pm

Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…

News April 4, 2019 5:52 pm

ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…