Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…
TV advertising
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
Last orders: Govt mulls calling time on £6bn booze ads
The Government is risking the wrath of the booze industry – as well as the advertising and marketing sector –…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
$8tn market goes begging as TV ads shun the disabled
As adland gathers in Cannes for another round of back-slapping, brands have been warned they are missing out on $8…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
‘Fatty’ Xmas is saved (for some) in new TV ad ban delay
The Government has delayed plans to ban TV advertising for products high in fat, salt and sugar (HFSS) before 9pm…
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…