Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
TV advertising
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
‘Advanced TV’ ads set to advance into the mainstream
Data-driven TV, which allows brands to overlay their first-party data onto a raft of behavioural and purchase information, is expected…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
‘Meditating’ Salesforce ad swerves offensive complaints
An ad for CRM giant Salesforce, which featured a woman overcoming her noisy working from home environment by levitating off…
Heinz Beanz meanz buziness, just don’t mention beaning
Kraft Heinz is aiming to divert attention away from the social media phenomenon of beaning – in which kids empty…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Over 50s digital hub Rest Less launches DRTV ad debut
Rest Less, a digital community for the over 50s and beyond that connects members with suitable job vacancies and lifestyle content,…
ASA boots out complaints over ‘sexist’ footwear TV ad
Complaints over a TV ad for Strive Footwear which featured an “authoritative and knowledgeable” man and “shallow and frivolous” woman…
Asda unveils ‘shamelessly fun’ debut campaign by Havas
Asda has launched its first major ad campaign since appointing Havas London earlier this year, which is designed to build…