LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…
TV advertising
‘Double busy’ ASA reveals fresh spike in online gripes
The ad watchdog has revealed it has been, in the words of Micky Flanagan “double busy”, over the past 12…
Sky turns on new cross-device TV audience data tool
Sky is aiming to boost its appeal to brand owners by adopting a new tool to improve audience data for…
ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…