TSB banks on addressable TV for customer attribution
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
TV advertising
‘Crass’ Ryanair Jab & Go ad fuels mass ASA complaints
Ryanair has been hit by a major backlash over its new “Jab & Go” ad campaign, with the ad watchdog…
Revealed: The Christmas TV ads with the highest EQ
Decision Marketing‘s resident Christmas TV ad critic Jonathan Spooner might beg to differ but a new study insists that Aldi,…
Bets are off for Ray and Jose as celebrity ad ban looms
Ray Winstone may forever be “the daddy” to some and Jose Mourinho the “special one” to others, but they and…
John West rejects the rest and hands account to Havas
John West, the UK canned fish brand forever synonymous with the strapline “It’s what John West reject” as well as…
Quorn TV ad gets the boot over carbon footprint claim
Whoever had the brainwave to insist that meet-free brand Quorn could help reduce a person’s carbon footprint and was a…
Meatless Farm Co risks a stink with ‘M… F… Burger’ ad
The Meatless Farm Co is risking the wrath of the advertising watchdog – although it could also garner plenty of…
Industry urged to adopt Covid messaging for all activity
Advertising Association president Keith Weed – the former Unilever marketing chief – has issued a rallying cry to both brands…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
Industry balks at plan to ban all betting ads in the UK
Adland has hit back at proposals to outlaw all gambling ads on TV and online, insisting any ban would have…