Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…
TV advertising
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
ASA under fire over ‘heavy handed’ stereotype ad bans
The Advertising Standards Authority has been accused of being heavy handed in its implementation of the new rules on gender…
TV and press paying the price for slagging off GenZers
Fresh evidence has emerged as to why young people are deserting TV and the press in their droves; they are…
Turn off Love Island, young people prefer charity work
Charities have been urged to switch their fundraising activities from older supporters to youngsters on the back of a new…
LiveRamp pays $150m for TV data firm with 25 staff
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is boosting its adtech…