Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged with a new study revealing that three-fifths of Brits looking to make home improvements want to see products in person before committing to a purchase.
The research, which quizzed 2,001 UK adults and was carried out by Unhooked Communications for the Homes Unhooked 2025–2026 report, shows that over half (54%) of consumers are planning on making home and garden improvements in the next 12 months, and even though the majority will start their research journey online, 61% say they want to physically touch and view products before buying.
On top of that, over a third (36%) want to speak to industry experts, such as retail staff, designers or specialists, before making a purchasing decision, and over a third (35%) say they are more likely to buy from retailers with a strong reputation or positive recommendations and nearly half (48%) want to support local businesses.
The report found the most popular planned purchases for the home and garden over the next 12 months are plants and outdoor features (35%), wallpaper, paint and decorating items (29%), living room furnishings or furniture (20%) and outdoor seating and furniture (20%).
This is followed by kitchen utensils and cooking items (19%), small home appliances (17%), DIY tools (17%) and bedroom furnishings or furniture (16%).
When it comes to the main factors influencing buying decisions for the home and garden, price and value (31%) are the most important, but many shoppers are also seeking out quality and durability (19%), and design appeal (11%).
Unhooked Communications managing director Claire Gamble said: “Retailers are in a powerful position this year. Consumers want to feel confident in their choices, especially when it comes to products for their homes and garden.
“In-store advice, product demos and personalised recommendations can make all the difference. By combining strong in-store experiences with an effective PR and marketing strategy that focuses on brand visibility, useful content, expert advice and case studies, retailers can build stronger loyalty and stand out from competitors.”
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