B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
DIY
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…
Kingfisher opens retail media offer with B&Q platform
Kingfisher is joining the retail media stampede with a new B&Q platform allowing third-party brands to advertise across ecommerce websites…
Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
Homebase eyes ecommerce boost with online makeover
Homebase has unveiled the first fruits of its digital transformation with a revamped online presence, designed to boost online customer…
Wickes shuns networks to pick Team ITG tech platform
Wickes, the DIY and trade home improvement retailer, has turned its back on the big agency networks to appoint marketing…
Kingfisher buys trades digital platform for UK launch
Kingfisher, the company behind DIY and trade suppliers B&Q and Screwfix, is aiming to further cash in on the booming…