Crown Paints ditches the gloss in first Dinosaur activity
Crown Paints is aiming to tap into the Easter DIY boom – and no doubt the wider trend for home…
DIY
Dulux revives shaggy mascot for transformational blitz
Dulux is bringing back its Old English Sheepdog mascot in a new ad campaign designed to celebrate the transformative power…
B&Q rallying cry urges Brits to crack on with DIY jobs
B&Q is aiming to get the nation to move from dreaming about home improvements to actually getting on with them…
Mo Farah goes extra mile in first M&C Screwfix activity
Screwfix is celebrating the unstoppable drive of Britain’s tradespeople with a new multichannel campaign fronted by Sir Mo Farah, which…
Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
B&Q nails down prices to promote DIY spring essentials
B&Q is launching a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…