B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…
DIY
Kingfisher opens retail media offer with B&Q platform
Kingfisher is joining the retail media stampede with a new B&Q platform allowing third-party brands to advertise across ecommerce websites…
Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
Homebase eyes ecommerce boost with online makeover
Homebase has unveiled the first fruits of its digital transformation with a revamped online presence, designed to boost online customer…
Wickes shuns networks to pick Team ITG tech platform
Wickes, the DIY and trade home improvement retailer, has turned its back on the big agency networks to appoint marketing…
Kingfisher buys trades digital platform for UK launch
Kingfisher, the company behind DIY and trade suppliers B&Q and Screwfix, is aiming to further cash in on the booming…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Toolstation appoints Havas Helia to power up its CRM
Toolstation, the Travis Perkins-owned builders merchants that supplies both the trade and DIY market, has appointed Havas Helia as its…