Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
data insight
Data analytics market to top $1.4trn as take-up surges
The engine room of the digital economy is undergoing a massive expansion, with the data analytics and insight market growing…
UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…
Women lift the lid on their everyday living ‘essentials’
Moisturisers, Netflix and olive oil have joined forces at the top of women’s must-have list for 2025, with females investing…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…
Never mind ‘Christmas Creep’, here’s the ‘Magnificent 7’
With summer officially over, marketers need to stop bemoaning the onset of “Christmas Creep” and wake up to the fact…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Equifax strengthens ties with Sagacity for insight boost
Equifax UK has expanded its partnership with data-intelligence specialist Sagacity in a move which both claim will better empower marketers…