Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
data insight
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…
IPA hires insight chief Turner as media research director
The IPA has hired Denise Turner – the CEO of the organisation which runs the UK’s out of home measurement…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
How you can thrive in 2025…being a dab hand at DaaP
Data as a product (DaaP) is about to rock 2025. So, what is it? It’s a transformative idea, championed by…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
UK bosses plan major data strategy overhaul in 2025
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
Pressure mounts on brands to show greater humanity
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…