Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
data insight
Ingenuity Group swoops for insight platform Pearlfinders
The Ingenuity Group is continuing its expansion strategy with the acquisition of sales intelligence platform Pearlfinders, which counts agencies and…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…
IPA hires insight chief Turner as media research director
The IPA has hired Denise Turner – the CEO of the organisation which runs the UK’s out of home measurement…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
How you can thrive in 2025…being a dab hand at DaaP
Data as a product (DaaP) is about to rock 2025. So, what is it? It’s a transformative idea, championed by…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…