Sagacity promotes Standing as Scott Logie steps down
Data solutions consultancy Sagacity has promoted Dean Standing to the role of chief revenue officer, succeeding Scott Logie, who has…
data insight
Analytic Partners snaps up UK data firm Magic Numbers
Marketing measurement and insight specialist Analytic Partners has secured an agreement to acquire UK-based analytics firm Magic Numbers, in a…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
CACI ‘lifer’ Greg Bradford to step down after 40 years
CACI president and chief executive Greg Bradford is retiring from the business after 40 years at the helm of the…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…