Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
data insight
We Are Social promotes insight chief to global post
Digital marketing agency We Are Social has promoted UK head of research and insight Paul Greenwood to take on the…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Culture snub: Shoddy data practices ‘killing innovation’
Poor data culture is not only giving data-driven marketing professionals a major headache, preventing them from making smarter and faster…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
Edit brings Snedden on board with CustomerKind deal
The Salocin Group-owned Edit Agency has strengthened its proposition by acquiring customer engagement and data strategy company CustomerKind, spearheaded by…
Planning-inc rebrands Plinc ‘to reflect industry change’
Planning-inc, the data and tech consultancy set up in 2001, is rebranding to Plinc, in a move which it insists…
Why firms must look closer to home for data innovation
In an era where digital footprints are the norm and personal information is shared freely online, concerns about data privacy…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…