VCCP agency launches tech focused insight spin-off
VCCP Group-owned Watermelon Research is launching a new technology-focused market research spin-off agency, which aims to provide a ‘one-stop shop’…
data insight
Redrow picks Kite Factory for media strategy makeover
UK homebuilding giant Redrow is to revamp its media strategy and bring data-led insight to the fore to tackle the challenges faced…
ITVX opens insight study to quiz viewers on advertising
ITV is aiming to further boost its streaming platform with a major consumer insight study, aimed at taking a deep…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Brands with CDPs ‘will thrive after cookie apocalypse’
Further proof – if it were needed – of the power of customer data platforms to tackle marketing’s biggest headaches has…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
‘Triple data whammy’ leaving UK retailers in the dark
UK retailers are struggling with the “triple data whammy” of a data science skills shortage, a lack of advanced data…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…
Sagacity hails client wins as REaD Group deal pays off
Data solutions expert Sagacity Solutions has secured a raft of new client wins across a range of the core sectors…
Former HSBC global CRM chief is new DunnHumby CEO
DunnHumby has recruited a former global head of data-driven marketing at HSBC – who first worked with the business more…