Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
data insight
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…