Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
data insight
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
We Are Social promotes insight chief to global post
Digital marketing agency We Are Social has promoted UK head of research and insight Paul Greenwood to take on the…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…