Havas deepens YouGov data pact for global expansion

data_insight 2Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18 to 26 markets.

The expanded partnership will tap into Havas Media Network, Havas Creative Network and Havas Health and You agencies, allowing Havas’ entire brand network to benefit from YouGov profiles and YouGov Brand Index data and its connected living data.

The move move is part of the “Havas Village” approach, which brings together creative, and media under one roof.

It will build on three custom surveys, including Havas’ Meaningful Brands study, which looks into equity and its links with consumer perceptions; Connect, which details brand association and influence throughout the consumer decision journey; and Content, which looks into content effectiveness.

Havas Media Network global chief data and technology officer Dan Hagen said: “As we aim to deliver upon our One Havas ambition and power the convergence of creativity, data, technology, media and production across our global network, YouGov will be a key data partner for the future.

“Our expanded partnership will greatly enhance what we can offer our clients and bring in insights from key markets across Europe, LATAM, MENA and APAC.

“YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world.”

Related stories
Havas snaps up Wilderness to boost social media offer
Havas eyes booming CX market with first global CEO
Havas builds B2B wing with major agency acquisition
Havas opens AI-driven content network, Prose on Pixels
Havas Media eyes growth with dedicated B2B division

Print Friendly