Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
data insight
Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
Brands can help ‘bruised Britain’ cure ‘crisis hangover’
Brands are being urged to step up to the plate on the back of a new study which shows Brits…
Marketers urged to rewrite rulebook to woo Gen Alpha
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
Consumers ‘more jittery’ about finances since election
Brands from every sector are being warned that personal finance has become top-of-mind for many consumers since the general election,…
Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…