Visa signs retail data insight deal with Analytic Partners

Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both retailers and brands, which it is claimed will not only improve return on advertising investments but ultimately boost customer loyalty.

The move is designed to provide retailers and brands with meaningful, near-real-time insights to make informed decisions by commbining Visa’s retail relationships and consumer spend insights with Analytic Partners’ commercial decisioning platform.

The partnership will launch in the US, with a planned global expansion to follow in the coming months.

Visa and Analytic Partners also plan to collaborate to develop new and enhanced analytics solutions that enable retailers and brands to turn insights into measurable business growth.

With the volume of data available often overwhelming, the duo claim that if retailers do not get their strategy right, it can lead to missed opportunities for growth.

Visa global head of merchant sales and acquiring Jeni Mundy said: “Bringing together our scale and insights with Analytic Partners’ deep expertise in commercial analytics, we’ll enable our clients to achieve greater success in their lines of business. We’re excited to unlock the potential of new enhanced solutions for retailers in the years to come.”

Analytic Partners chief executive Nancy Smith added: “Commercial analytics helps retailers and brands understand which consumer and commercial levers to pull, so they can drive more actionable opportunities for growth. This can ultimately improve their ability to deepen customer loyalty and attract new customers.

“Visa’s global footprint, deep understanding of consumer spending and commitment to responsible innovation make them a great partner in revolutionising commercial intelligence for retailers and brands around the world.”