Sexualised video game ads reinforce online safety fears
Further evidence has emerged of just how easy it is for young children to view adult material online following a…
online advertising
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
Manchester agency saddles up for British Cycling brief
British Cycling has appointed a new digital marketing partner to support the national governing body in accelerating membership growth and…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Gemma Collins battered in crack down on ‘fat jab’ ads
Eight companies advertising prescription-only medicines used for weight loss have been sat on from above by the ad watchdog this…
ASA ruling exposes how easily kids can view explicit ads
The ad watchdog has laid bare the difficulties of keeping children safe online following a ruling over an “offensive and…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
ICO calls for online ad giants to build privacy-first tools
The Information Commissioner’s Office has launched a consultation on a new enforcement approach designed to unlock privacy-preserving alternatives to the…
M&S goodwill gift card email sparks scam attack fears
Marks & Spencer’s attempt to woo customers back by sending out thousands of £10 gift cards to those affected by…