Programmatic blamed as ad viewability levels crash
Programmatic and automated ad buying might make life easier for agencies but it comes at a cost to their clients,…
online advertising
Google launches preference service for online ads
Google has unveiled what could be described as “the ultimate online preference service”, designed to allow users once and for…
Online ad industry acts over video viewability fears
A leading online ad industry group is aiming to tackle growing concerns over the viewability online video advertising, a sector…
Facebook ads now follow consumers across the web
It seems there is no escaping Facebook ads after the company launched a new online tracking scheme which will display ads…
Annoying, irrelevant ads driving ad-block take-up
Marketers may be lamenting the rise of ad-blockers but it appears they only have themselves to blame as most people…
Sorrell demands overhaul of online ad measurement
Sir Martin Sorrell has stepped up his attack on online advertising giants, calling on the likes of Google and Facebook…
90% unhappy with online data collection methods
Nine in ten British consumers want far more control over their data being collected by companies online and how they…
Sluggish sites and servers lose £1bn worth of ads
As concerns grow over online ad viewability rates marketers have been hit with yet another issue following claims that poor…