Guidelines for online ad viewability ‘are nonsense’
New in-depth research which used eye-tracking technology has made a nonsense of the current ad viewability guidelines by showing that an…
online advertising
Digital chiefs feel the pinch but are still cock-a-hoop
From the outside looking in, digital marketers might look like they are getting all the budget and all the recognition,…
Pop-ups, floaters and auto play ads go in IAB rethink
The IAB is set to ditch a raft of online ad formats – including fixed-sized, floating, pop-up, auto expand and…
Google cuts search rankings for sites with pop-ups
Bad news for online businesses which feature big pop-up ads, Google is updating the algorithms used to rank its search…
Agencies pay high price for SEO ‘smoke and mirrors’
Digital and direct marketing agencies are finding out to their cost that they can no longer kid clients that their…
Ad-block downloads ‘level out’ but IAB urges caution
The IAB UK has given a cautious welcome to the latest figures on ad-blocking, which show there has been no…
Facebook and Adblock tool up for online battle royal
As arms races go, it is hardly in the same league as the Cold War, but the battle between Adblock Plus…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
UK could become ‘data haven’ for US online giants
Many in the UK may be counting the cost of Brexit but one tech industry group claims Britain could become…
Where is the investment in fighting online ad fraud?
A recent report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016 from ad fraud;…