Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
online advertising
Adblock Plus concedes total ad-blocking is falling
Adblock Plus has admitted that the “total ad-blocking” phenomenon, on which it has, until now, based its business model is…
‘Miracle knickers’ DRTV ad branded a pile of pants
A teleshopping ad promoting “miracle” pants which claimed to transform “muffin tops and overhanging bellies”, into slimmed, toned waists has…
Forget ads, most people trust social media far more
Further proof it it were still needed of the rising influence of social media has come in the form of…
Top football clubs unite for exclusive content hub
Nearly 30 top football clubs – including Chelsea, FC Barcelona, Real Madrid, and Bayern Munich – have joined forces for…
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…
Four top tips to succeed in mobile video advertising
Mobile video ads have come a long way from the early days when they were ugly, glitchy, impractical and slow-to-load,…
Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
Oliver Group aims to lift the lid on programmatic ads
Oliver Group, the in-house specialist, is aiming to break media agencies’ grip on the programmatic market by launching a division…
Soaring direct mail open rates put online to shame
Direct mail may have its knockers – most notably a handful of MPs who love nothing more than to batter…