Unseen banner ads cost brands £606m during 2016
The UK online advertising market may be continuing to grow at breakneck speed but it is still suffering the same…
online advertising
Firms predict DM spend will return to good old days
Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old…
Apprentice winner’s digital agency plots expansion
Contestants of BBC One’s Apprentice might look like buffoons but former winner Mark Wright has proved anything but after the…
Online giants baulk at EU plan to overhaul cookie law
Brussels giveth, Brussels taketh away, to borrow a phrase; just as B2B marketers were cheered by the European Commission’s change…
Digital marketers fuel the demise of the lunch hour
Everyone knows that the days of the long agency lunches are well and truly over, apart from a few die-hards,…
B2B escapes brush with death after EU opt-in U-turn
Business to business marketers who have been spending the past week or so wondering if they will still have a…
Yahoo brand faces chop as breaches prove terminal
Proof – if it were still needed – of the irreparable damage a data breach can inflict on a brand…
Epiphany co-founder unveils digital agency start-up
The man who co-founded digital agency Epiphany, which was eventually sold to Jaywing for £18m, has set up a new…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…
Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…