Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
online advertising
IBM’s Watson cranks up to revolutionise native ads
The rise of the robots in advertising has been well documented, although many see only problems ahead, but IBM’s artificial…
Virgin Trains tries to sex up travel on East Coast line
Virgin Trains is attempting to get back on track following the Jeremy Corbyn “traingate” row with a new innuendo-fuelled marketing…
Online ad viewability push fails to make impression
The major push to address online ad viewability is being thwarted by the seemingly unstoppable rise in programmatic buying, according to…
Govt chief says UK to lead world for digital start-ups
The UK’s new digital champion – the first Director General for Digital & Media – has pledged he will ensure that Britain is the…
Diageo hires Sutherland as first chief digital officer
Drinks giant Diageo has created the role of chief digital officer and handed the post to former Vizeum, MindShare and…
RadiumOne bids to fight programmatic creative woe
A new service which aims to improve the creative quality of ads served programmatically, and in turn improve people’s experience…
Google plans text message service for search results
Google is expanding its mobile advertising inventory by launching a new tool that connects brands directly with consumers over text…
Latest ad-blocking figures make grim reading for IAB
The Interactive Advertising Bureau might want to look away now; despite insisting that ad-blocker downloads had levelled out, a new survey…
Job website flayed for ads which demand bra size
Carry On film lovers may be pleased to know sexism is still alive and well in the recruitment business after one…