Job website flayed for ads which demand bra size

Carry On film lovers may be pleased to know sexism is still alive and well in the recruitment business after one agency – whose clients include Coca-Cola and Harrods – has been found to be advertising jobs only for attractive women, with one even demanding applicants’ bra size.
Whether other people will be too chuffed about the antics of Matching Models in London remains to be seen. But the company, which describes itself as “an international temp agency for beautiful and talented people” has certainly been on the receiving end of a slew of negative publicity.
One job ad on the agency’s website asks a “sexy female driver” to drive a Porsche Cayenne two days a week for between £40,000 and £50,000-a-year for a Knightsbridge-based businessman and polo team owner.
Another for a PA insists candidates have “a classic look, brown long hair with b-c cup”.
Defending the ads, Matching Models founder Nathalie Jansen told the BBC: “The client who wants the specific cup size is an older gentleman – he has a specific outfit he designed with Christian Dior. He wants a ‘Jackie O’ look. And he wants a lady with a smaller cup size to fit into the outfit.
“I recently had an Indian businessman who interviewed 60 women from my firm. He wanted a blonde, blue eyed, Greek woman. He hired six of them to work on his plane.”
Meanwhile, Sam Smethers, chief executive of women’s equality campaign group the Fawcett Society, told the Evening Standard: “It is extraordinary that they are taking this approach and almost certainly falls foul of equality legislation. If we ever wonder why the battle for gender equality hasn’t been won, this is a timely reminder.”

TOPICS:online advertising recruitment