The man who heads up Nectar’s joint venture with Sainsbury’s – i2c – has been handed the additional role of managing director of the Aimia-owned loyalty company.
James Moir has been at Aimia since September 2007 following spells at Conduit and DunnHumby. He joined as a founding member of the Intelligent Shopper Solutions division, where he headed up Aimia’s UK engagement with Sainsbury’s.
In 2010, Moir moved to Australia to establish and then lead Aimia’s relationship with the Coles supermarket chain. He returned to the UK in 2012 as general manager and a year later became CEO of i2c.
His appointment as MD of Nectar comes at a challenging time for the business, which is still being hit by Sainsbury’s 2014 decision to slash the number of Nectar points it awards customers.
The sale of Homebase to Australian DIY chain Bunnings has also hit the firm, after the new owner said it will cease to offer or accept points for Nectar’s 19 million UK card holders at the end of December.
Accounts filed by Aimia Coalition Loyalty UK in the summer showed that sales slipped in the year ending December 31, 2015 from £310m to £295m, while pre-tax profits fell from £18.5m to £17m. Aimia said that turnover fall was “driven by a decrease in the redemption of points”.
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