Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
online advertising
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
Ofcom: Online crackdown working; more action on way
Tech companies will be forced take action to stop illegal content from going viral, prevent terrorism content and explicit deepfakes…
Last orders: Govt mulls calling time on £6bn booze ads
The Government is risking the wrath of the booze industry – as well as the advertising and marketing sector –…
Which? drafts in Zizzi chief as new head of marketing
Consumer organisation Which? has raided the Zizzi Restaurants chain to appoint a new chief marketing officer to effectively succeed director…
WhatsApp drops no ads pledge to woo major brands
Meta is finally reneging on its pledge to never run advertising on WhatsApp, revealing plans to launch several new features,…
Diesel battered by ASA for ‘offensive’ Katie Price ad
A Diesel clothing ad, featuring model Katie Price wearing a bikini and holding a handbag in front of her chest…
Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…
Lastminute.com fights ‘inner critic’ for summer ad blitz
Lastminute.com is aiming to take the stress and worry out of late holiday bookings, with the launch of its summer…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…