Which? drafts in Zizzi chief as new head of marketing

Consumer organisation Which? has raided the Zizzi Restaurants chain to appoint a new chief marketing officer to effectively succeed director of audiences, brand and communications Neil Caldicott.

Katy Lomax will join the organisation in September, and brings 20 years’ experience in transformational marketing, brand strategy, and customer experience.

Her roles have spanned diverse sectors including financial services (Capital One), telecoms (PlusNet), food, travel, and hospitality. She most recently served as brand and customer experience director at Zizzi, where she was instrumental in evolving the Zizzi brand proposition.

In her new role, Lomax will be responsible for driving Which?’s “brand purpose”, enhancing audience engagement, and developing cross-channel strategies. She will also be instrumental in embedding B2B strategies across marketing and communications.

As a not-for-profit organisation, Which? has been offering free news, advice and support from experts for more than 65 years. However, Which? members have to pay a fee to access further news, advice and investigations, as well as in-depth product reviews.

Neil Caldicott left last month to join Blue Light Card, the discount service for people working in the emergency services, NHS, social care sector, teaching community and armed forces.

Which? chief executive Anabel Hoult said: “We are thrilled to welcome Katy at such a pivotal time for consumers. She brings an impressive track record and a deep commitment to putting consumers first. I am particularly struck by how strongly Katy’s values align with those of Which?

“Her strategic vision and leadership experience in driving brand growth, transforming customer experiences, and navigating complex, regulated environments will be invaluable as we continue to champion consumer rights and provide trusted advice in an ever-evolving market.”

Lomax added: “At a time when people need trustworthy, independent advice more than ever, I’m excited to help build on Which?’s legacy and take their mission forward – amplifying its impact, reaching new audiences, and driving real change for consumers.”