B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
online advertising
Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
Lie-ins and snoring dogs big up bedtimes with Simba
Simba, the British company behind the Hybrid mattress, is launching a new campaign featuring personality-led sponsorship idents and a TV…
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
TikTok whacked once again as privacy fines near €1bn
Advertisers might be clamouring to hand their budgets to TikTok but its data protection record has been battered once more…
Royal Mail woos small online firms with influencer blitz
Royal Mail is turning to online influencers to boost its social media presence and drive behavioural change among small ecommerce…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
ASA AI tool kept tabs on 28m online ads in 12 months
The marketing industry’s record on successful AI adoption might be still up for debate but the advertising watchdog is certainly…