Squeamish brands pull ads from major news publishers
The advertising industry is facing a major breaking news problem, with the abundance of stories – from Trump’s tariffs to…
online advertising
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
Schick Hydro Silk ad blitz captures awkward moments
Schick Hydro Silk is relaunching its brand with a tongue-in-cheek campaign designed to redefine the role shaving plays in women’s…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Yahoo hires Paramount CMO for global marketing role
Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s…
Co-op Media Network unveils first-party data solution
Co-op Media Network is claiming brands will be able to navigate and target curated sets of convenience shoppers across digital…
Brighton Pride hires digital agency to boost audiences
Brighton Pride, the UK’s biggest LGBTQI+ Pride festival, has appointed a new digital agency to handle its global activity, following…
B&Q nails down prices to promote DIY spring essentials
B&Q is launching a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across…
Tesco brings in London agency for social media boost
Supermarket giant Tesco is aiming to boost its social media activity with the appointment a new dedicated agency following a three-way…
Court case paves way for Meta ‘consent or pay’ in the UK
Meta is considering launching its controversial ad-free subscription service in the UK, despite the scheme being under investigation in the…