Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
online advertising
TikTok beefs up parental controls and ties with adland
TikTok is aiming to appease parents and regulators alike with the launch of a new scheme which enables parents to…
William Hill Vegas appoints Sky Bet agency to account
Evoke Group-owned William Hill Vegas is aiming to cement its strategic transformation and build on the success of the past…
Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
Three-pronged probe into abuse of children’s privacy
The Information Commissioner’s Office is launching three separate investigations into how TikTok, Reddit and Imgur protect the privacy of their…
£13.6bn collective adtech action against Google looms
A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising has cleared another hurdle after the…
LinkedIn job ad blitz urges Gen Z to scratch ‘itchy feet’
LinkedIn is targeting young professionals in a new social-first campaign which aims to help them navigate the UK job market…
Digital nets 80% of spend yet ad-free WhatsApp is top
UK digital adspend has now reached £38.07bn – up 9.4% year-on-year – and accounts for more than 80% of the…
Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
80% of online ad budgets being ‘wasted on bot traffic’
Online advertisers are being warned that bots are slowly taking over the Internet, and now account for 80% of all…