Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
online advertising
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
We Are Social hires new global chief to drive growth
Worldwide digital agency We Are Social has appointed Forsman & Bodenfors boss Toby Southgate as its global group chief executive officer, leading…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
TikTok row shouldn’t detract from power of the platform
The ownership of TikTok might still be up in the air in the US, but globally there is little doubt…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Performance marketing mania ‘putting growth at risk’
As marketing is increasingly steered by algorithm-driven media and AI-generated creative, many businesses are ploughing far too much spend into…
CALM film promotes ‘Care Kit’ to combat youth suicide
Suicide prevention charity Campaign Against Living Miserably (CALM) is launching the second phase of its “Missed Birthdays” campaign, centring around…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
ICO declares ‘consent or pay’ models are legal in the UK
The UK Information Commissioner’s Office is risking a major backlash from privacy groups after ruling that “consent or pay” subscription…