Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
online advertising
Havas Market and Search Lab merge for ‘new chapter’
Havas Media Network UK is merging performance agency Search Laboratory into Havas Market UK to supercharge a “limitless performance” proposition,…
Economic pressures threaten drive for sustainable ads
Marketers across Europe have finally woken up to the impact their digital marketing campaigns are having on the environment, but…
Ozone signs Newsweek to online advertising platform
Digital advertising platform Ozone has signed up Newsweek to its existing publisher network, which reaches 17.4 million individuals daily, according…
Never mind the bollocks, here’s the new Jordans ad
Cereal brand Jordans is launching a new punk-inspired ad campaign designed to shake up the market by ditching traditional cereal…
Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Cadbury taps up football stars for ‘Winning Pass’ activity
Mondelēz brand Cadbury is launching a multichannel campaign starring some of the biggest names in football, as part of its…
How you can thrive in 2025…with a purpose-driven plan
Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic…