Never mind the bollocks, here’s the new Jordans ad

Cereal brand Jordans is launching a new punk-inspired ad campaign designed to shake up the market by ditching traditional cereal advertising in an effort to establish Jordans as “the rebels of the cereal aisle”.

Created by Havas London, and channelling Jordans’ claimed “rebellious and pioneering spirit”, the campaign includes a 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp, and a fire breather popping oats for Jordans’ latest offering – Popped Oat Crunch.

It is all signed off by a new endline ‘Bursting with Bite’, voiced by actor Phil Daniels, of Parklife and Quadrophenia fame.

The spot was by directed by Portuguese duo Martians, with Push Films. It was shot in Lisbon at the Tejo Power Station at MAAT.

Jordans Dorset Ryvita head of brand Craig Turner said: ‘’Since 1972, Jordans has been challenging the status quo in the cereal market. We wanted that energy and our rebellious and pioneering spirit to shine through in our latest campaign. With the help of Havas London, it does just that.’’

Havas London chief creative officer Vicki Maguire added: “When you think of Jordans, punks don’t tend to spring to mind. Well, until now. We’re channelling Jordans’ rebellious spirit in our latest campaign, and making ’em the original punks of the cereal category.’’
The campaign is now live on TV and VOD.

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