Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
online advertising
Adland in dock over portrayal of just about everyone
The advertising industry is facing a growing backlash over the depiction of nearly every single demographic, including generation, gender, ethnicity,…
Brands urged to act over sweeping decline in data trust
Brand owners still have plenty of work to do to convince consumers that personal information is safe in their hands,…
Environment Agency brings in Aardman for flood tale
The Environment Agency is aiming to highlight the devastating impact of groundwater flooding with a new short film by Aardman,…
ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
‘Breathable bullet’ exposes the dangers of illegal vapes
Nicotine-free portable aromatherapy diffuser Ripple+ has launched a new campaign to raise awareness about the dangers of illegal vapes, aiming…
Outdated demographics ‘waste budget and hit privacy’
Marketers and their agencies have been warned they are placing far too much reliance on outdated demographic segments that not…
Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…
Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…