The7stars ties with Starcount for geo-targeting tool

Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision targeting and data fragmentation in digital advertising.

Gravity Connect has been created in response to the increasingly complex landscape shaped by privacy regulations and the rise of walled gardens, and is claimed to offer advertisers a more reliable and transparent way to build and activate audiences, starting with the most stable and scalable data point: location.

Built in partnership with geo-behavioural specialists Starcount and addressable audience platform Evorra, Gravity Connect unifies first, second, and third-party data at the full postcode level. Advertisers can use it to geo-target directly or convert postcode data into actionable identifiers such as cookieless IDs or hashed emails, enabling omnichannel activation across digital, TV, OOH and other platforms.

As traditional precision targeting comes under increasing scrutiny, the7stars insists Gravity Connect offers advertisers a consistent and future-ready alternative. With clear data provenance, centralised audience activation and decoupled data costs, the platform is designed to restore trust, transparency and performance to digital targeting.

The7stars head of data and technology Adam Chugg said: “With Gravity Connect, we’re shifting the focus back to geo as a universal currency for audience targeting, one that cuts through the noise of fragmented data, limited scale and unverified IDs. Our clients no longer need to chase an illusion of pinpoint precision, only to encounter limited delivery and high costs. Instead, they gain a consistent and transparent source of data to build and activate audiences, all while decoupling data costs from media spend.”

To bring the platform to life, the7stars commissioned Starcount to customise its data environment and integrate additional licensed datasets—ranging from attitudinal and mobility data to spending and social interests, while ensuring full respect for consumer privacy.

Starcount chief executive Rowena Humby commented: “The7stars has always stood for transparency and innovation, and Gravity Connect is a great example of both. It allows advertisers to build audiences with far more confidence and clarity. The fact that geo is at the center also makes it incredibly adaptable to future privacy challenges.”

To ensure audiences built through Gravity Connect are truly addressable, the7stars has partnered with Evorra, whose proprietary data spine enables the conversion of full postcode data into platform-ready IDs as well as enrichment with additional behavioural signals

Evorra founder and CEO Aaron Ritoper said: “Gravity Connect brings together deep geo-intelligence, audience definition, and privacy-first activation into a single, integrated workflow. Evorra plays a key role in making that audience data not only compliant, but truly addressable — connecting insights to real people across every major channel.”