McArthurGlen Group, one of Europe’s leading owners, developers and managers of designer retail outlets, has strengthened its relationship with media agency the7stars, adding the £6.8m UK digital media account to the advertising business it has held since 2011.
The7stars, which takes over from Wavemaker, has been given a remit that covers the strategy, planning and buying for all channels, with the aim of driving awareness and footfall to the McArthurGlen centres across the UK. Wavemaker continues to cover European markets.
The strategy is focused on the key pillars “excite, invite, convert, and advocacy”, designed to communicate McArthurGlen’s recently launched DestinationJoy platform. McCann handles the ad account.
The retail group operates seven sites across the UK at Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon, West Midlands, and York.
McArthurGlen regional marketing manager for the UK and Canada George Norris said: “We are pleased to be expanding our long-standing partnership with the7stars to include McArthurGlen’s digital media account in the UK.
“Together, we will deliver an innovative, fully integrated media strategy across the market to continue to drive strong performance, while ensuring our guests can access DestinationJoy wherever they are in the region.”
The7stars planning partner Lynsey Brook added: “McArthurGlen is on an exciting growth trajectory, with even more of the world’s most sought-after brands coming onboard this year. It’s important to ensure that we are showcasing the best and most innovative ideas to support McArthurGlen to deliver on its sales and footfall targets as we go into an increasingly competitive 2024.”
Related stories
Motorpoint straps in the7stars for UK media business
The7stars nets £66m People’s Postcode Lottery media
Royal Mail appoints the7stars to handle media business
The7stars launches Bridge data platform with InfoSum
The7stars nets challenging brief from challenger TSB
