The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its own division, HelloStudio, which will offer its data-led creative capabilities to external brands.
The new proposition will provide a multi-channel creative service which taps into the latest technology, offering bespoke and tailored content that connects brands to their consumers.
Leveraging The Very Group’s 1.4 million daily site visits, 4.3 million active customers and tech capabilities, HelloStudio will tap into the retailer’s first-party data throughout the ideation process to collaborate with brand partners on new concepts.
In addition, the combination of personal, shopping and financial data will support HelloStudio in curating omnichannel campaign assets that – it claims – will resonate with how customers shop.
The launch of the creative solution follows the roll-out of Very Media Group, backed by SMG.
Very Group head of creative Julie Phelan said: “I’m thrilled to unveil our new creative proposition. We’ve been working with brands, delivering creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time.
“We have a proven record of conceptualising and delivering channel bespoke content which customers love. There is no channel after thought or retrofitting in our work. Plus, we harness and embrace new technology to enhance our rich content.
“Just one example of this is our use of AI to help amplify illustrations which our team creates for storyboards, it helps to speed up processes and adds another dimension to the vision. As a creative team filled with curiosity, we’re always looking for new ways to take campaigns to the next level, and embracing new technology plays a big part.
“We are an ideas driven, data informed creative team, providing a unique experience for our partners, all backed by our reputation as trusted brand guardians and collaborative partnership approach. But don’t just take our word for it, our recent creative campaigns, which have been made possible through Very Media Group brand partnerships, have been a great success and I’m excited to be able to extend this to new partners.”
The HelloStudio team’s experience spans big household names across diverse categories, from Adidas and Apple, to Levi’s, Ray-Ban, Meta and SharkNinja.
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