Very Group CMO promoted to chief customer officer

Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer officer, just 18 months after she joined the business from MetroBank.

Myers who succeeded Carly O’Brien, only started in October 2022; O’Brien left the business in May of the same year to become vice-president of international marketing at Gymshark.

Myers’ new role will bring together teams across the business in a new “customer-focused centre of excellence” and, as part of the reshuffle, she will now add data and analytics, as well as ecommerce to her brief, along with her existing responsibilities of brand, marketing, PR and creative operations.

It is not known how the move will affect chief data officer Steve Pemblett, who has been with the group since September 2020.

Myers said: “I’m delighted to take up this new role, which focuses on key steps across our customer journey off and on-site, from marketing right through to conversion. I’m looking forward to working even more closely with more of our talented team, who are passionate about delivering for the customers we serve.”

Earlier this month, the retailer expanded its ‘Let’s Make It Sparkle’ Christmas ad into a new brand platform, reviving its pink feathered friends to launch the “Haus of Flamingo” for its 2024 summer campaign.

The brand characters, called Kerry, Terry and Cherry, first featured in last year’s festive ad carrying Very parcels through the sky. As the parcels were delivered, homes erupted into enormous clouds of magical pink glitter.

The company maintains the strategy, developed in collaboration with incumbent agency The Gate, “combines the sentiment of Very’s brand proposition; the energy of the retailer’s fluent devices, its three flamingos, and an aspirational and relatable style to create an irresistible brand world full of pink and originality”.

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