Asos trials AR app to let shoppers try on clothes online
Online fashion brand Asos is aiming to tackle one of the biggest issues for ecommerce sites and shoppers alike by…
ecommerce
New tool offers clients timed sponsored ads on Amazon
Online shopping brands are being offered the chance to schedule ads within search results throughout any given day, with a…
Very Group hunts data experts as Shop Direct is axed
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…
Back to the drawing board: Homebase site rock bottom
Homebase has been rated the worst online retailer in the UK for 2019, with WHSmith and Mike Ashley-owned House of…
Asos hires chief to unite CX, analytics and marketing
Online fashion giant Asos is aiming to beef up its marketing with the appointment of its first chief growth officer,…
£241m last-minute PPI bill deepens loss at Shop Direct
Shop Direct is paying a heavy price for its reliance on financial services after revealing its pre-tax losses have widened…
N Brown sizes up AI for next phase of turnaround plan
N Brown is ramping up its digital transformation – which has already triggered a major turnaround in its fortunes –…
Asos hunts for CRM agency just weeks after axing staff
Online fashion giant Asos is reportedly on the hunt for agency to handle a tranche of its CRM activity, just…
Dr Martens kicks off ‘Tough as You’ worldwide ad blitz
Dr Martens is launching its global autumn/winter 2019 campaign through We Are Social, designed to showcase the brand’s heritage and…
Brits plan to shun overseas brands online post-Brexit
With many Brits bracing themselves for post-Brexit shortages of food, medicines and fuel, others are planning to shun brands from…