Very Group ups AI investment for online shopping boost
Online shopping giant The Very Group is aiming to beef up its interactive and personalised digital shopping experiences to millions…
ecommerce
Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Matalan hands top role to ex-M&S digital and data chief
Cut-price designer chain Matalan is continuing to ramp up its customer marketing operation by appointing former Marks & Spencer chief…
Waitrose turns to AI to power up online shopping boost
Waitrose is aiming to transform its online shopping experience by implementing a new suite of AI-driven tools to improve the…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
Brits refuse to rein in spend on Black Friday bargains
Contrary to popular belief – a fair few predictions – UK consumers will not be letting the ongoing cost-of-living crisis…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…