Dobbies promotes ‘garden living’ through the seasons
Dobbies is aiming to show how the garden is not just for spring and summer but multiple seasons and cultural…
ecommerce
Brits digging deep as spring puts the garden into bloom
Green-fingered Brits are actively revamping their outdoor spaces, despite the sudden cold snap and financial chills, with demand expected to…
Ben Sherman boosts data strategy to button up growth
Ben Sherman, the British clothing brand beloved by Mods, Rude Boys and Britpop fans young and old, is taking a…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
N Brown creates new senior role to bring CX to the fore
N Brown Group, the online shopping giant behind Simply Be, Jacamo and Figleaves, is aiming to boost its customer experience…
Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Shoppers go wild as Brits debunk Black Friday fatigue
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Young women need help with ‘me money’, brands told
Brands are being urged to help Gen Z and Millennial women navigate the painful swing between “girls just wanna have…