Brighton Pride, the UK’s biggest LGBTQI+ Pride festival, has appointed a new digital agency to handle its global activity, following a three-way competitive pitch.
Spekk, which has offices in London and Barcelona, will now work closely with Brighton Pride to boost attendance at Pride in the Park through a more strategic approach to paid social, while also bringing greater depth to the storytelling around the iconic celebration.
The new engagement will target both veteran Pride-goers and first-time attendees, reinforcing Brighton Pride’s inclusive spirit as a celebration open to all who support the cause.
As well as increasing UK attendance, the strategy will also aim to extend the event’s reach to a wider European audience. Marah Carey will headline the event this year.
Brighton Pride is an annual summer festival held in the first week of August, which usually consists of a parade through the city centre, a festival event in Preston Park, the Gay Village party and other club parties. Since 2013, it has also included an arts and film festival and a Pride dog show.
It attracts an estimated 500,000 people to the city over the Pride weekend across the Pride parade, Pride in the Park festival, and related events.
The win further strengthens Spekk’s expertise in the travel and festival sector, adding to its growing portfolio of domestic and international festival clients.
The agency, which was founded in London by two Swedish executives, Erik Lehmann and Måns Gårdfeldt, has already worked for Hunza G, Envision, Håstens, Yacht Week, and Ecoversity.
Brighton Pride founded Paul Kemp said: “Spekk have an impressive track record of driving significant growth for festivals, not just in the UK but also for major international destination events, which made them really appealing to us. From our very first outstanding strategic depth and creative thinking to the table.”
Erik Lehmann added: “As an agency with roots in the festival industry, having the opportunity to partner with the UK’s biggest Pride event is both an honour and a significant milestone for us. We’re incredibly excited to help spread the word and support the mission behind this amazing celebration.”
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