Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates, currency rate sales and price freezes.
Travelex Plus will give customers member-only rates on all in-bureau purchases, including when purchasing travel cash or topping up their pre-paid Travelex Money Card, all at 0% commission.
In addition, members will also enjoy a first-trip discount, valid on all online and app purchases, during the first 30 days of their membership, as well as subsequent members-only online rate sales at regular intervals throughout the year.
Travelex Plus also promises access to favourable-rate alerts and price freezes, to ensure customers do not miss out on a beneficial exchange rate. And, whenever a currency hits its best rate in 30 days, Travelex Plus will notify members and freeze the price of that currency for users until 7am the next day.
The scheme, which is now live in the UK, will also expand to other regions throughout the year with further customer perks and benefits to be rolled out.
Travelex Plus has been built using Travelex’s latest technology and data to strengthen its customer benefits and engagement, underpinned by its strategic shift towards establishing lifelong, re-marketable customer relationships.
Through Travelex Plus, Travelex aims to drive increased customer loyalty, retention and re-acquisition, whilst data from the programme will enable Travelex to further develop its understanding of its customers and their travel money needs.
Travelex chief customer officer Simon Jackson said: “Travelex Plus offers customers a brilliant range of exclusive lifetime discounts that drive maximum value across cash and card. The scheme also enables us to build more personable, lifelong relationships with our customers and enhance their omnichannel experience.
“We look forward to seeing the scheme develop over the coming months, with an eye to expanding it to new markets later in the year.”
To celebrate the launch, Travelex will be running two pre-summer Travelex Money Card promotions for the scheme, rewarding new members with £40 additional currency when they load over £600 onto their TMC, or £20 additional currency when they load between £300 and £599.99 onto their TMC. The promotions will run between in April and May as well as June to September.
UK customers can sign up to Travelex Plus for free by simply providing their email address during their next transaction, whether in-bureau, online or via the Travelex app, and can opt out at any time.
Travelex operates bureaux at major airports including Heathrow, Birmingham and Manchester, as well as at major retail destinations including London’s Selfridges and Westfield White City.
Travelex Plus is set to be expanded to further countries throughout the latter half of 2025, with additional offers and benefits to also be introduced throughout the year.
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