Most travel influencers failing to disclose paid-for posts
The vast majority of travel influencers on social media are failing to disclose when their posts are paid for ads,…
travel and leisure
Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
Premier Inn ‘chief kipologist’ stars in Born Social debut
Premier Inn has jumped into bed with Saturday Night Live UK co-host and comedian Al Nash to bring the brand’s…
Heathrow highlights role as gateway to emotional joy
Heathrow is aiming to highlight the “WOW” factor of being the world’s most connected airport and Europe’s most punctual and…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
Crisis? What crisis? Travel marketers remain upbeat
Almost 80% of UK travel and tourism marketers expect revenue growth and more than two-thirds expect their advertising budget to…
Lastminute.com appoints BBH to be ‘bigger and better’
Lastminute.com is planning a major advertising and marketing overhaul to go back to its roots, appointing BBH to develop a…
National Highways calls up Elvis for behavioural change
National Highways, the government-owned organisation responsible for operating, maintaining and improving England’s motorways and major A roads, has appointed Elvis…
Loveholidays taps creators for ‘the weird and wonderful’
Loveholidays is launching an “always-on” influencer platform, inviting consumers to see travel as self expression, rather than just a chance…
GWR’s Famous Five jump aboard for myths and legends
Great Western Railway (GWR) is aming to bring its heritage into the present day, with a new campaign designed to…