Interrail brand platform rails against ‘check-list tourism’
The Dutch company behind the Interrail pass that gives travellers from around the world the freedom to explore up to…
travel and leisure
Major travel brands sent packing over ‘eco’ ad claims
Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising…
It’s not over till it’s over: Brits hunt last minute breaks
The school holidays might be drawing to a close but many Brits are still booking their summer getaways – despite…
‘Staycation’ Brits seek out major TV and film locations
TV programmes and films shot across the UK are playing an increasingly important role in shaping where Britons choose to…
Fred Olsen broadens horizons with agency appointment
Fred Olsen Cruise Lines is aiming to modernise its heritage travel brand with the appointment of Lucky Generals to handle…
Center Parcs hires Neverland agency for ‘dream brief’
Short-break holiday operator Center Parcs has strengthened its relationship with Neverland by appointing the agency’s earned media and creator specialist…
Brits crave the human touch as digital fatigue sets in
British consumers are retreating from an increasingly automated world to seek “authentic human connection”, craving analogue experiences amid a perceived…
Riviera Travel hires agency to propel growth strategy
River cruise and tour operator Riviera Travel has hired a new agency as the company drives forward its five-year growth…
Heathrow Express pushes service as the ‘trusted choice’
Heathrow Express is putting travellers and their reason for using the service front and centre in a new campaign timed…
Hostelworld appoints agency for ad strategy overhaul
Social network-powered online travel agent Hostelworld is seeking to build cultural relevance with its youth, backpacker, and budget-travel audience with…